Transcript

Event Date(s): 07/02/1998 | Event Location(s): Boston, Massachusetts;England; | Description: Water runs from a sink faucet. Close up of shaving cream being sprayed onto a hand seen. A shaving razor is rinsed off under the faucet. Close up on a hand spreading shaving cream on a man's face seen. Close up of the razor being dragged over shaving cream and whiskers on chin seen. In interview Gillette's John Darman says the Mach 3 is a quantum leap ahead of anything a man has experienced before. Close up on a razor blade being used to shave man's face near the ear seen. A man looks in the mirror as he shaves upper part of cheek. Close up on shaving cream on a man's chin contrasting with shaved section of jaw seen. Close up of a man with a mustache shaving across his chin seen. Close up of a man placing his shaved cheek on a 3D imaging device lens seen. Eyes looking into microscope lenses seen. Microscopic view of small hairs left on face (stubble) seen. Microscopic view of hair extending from a face seen. A man sits connected to a shaving machine and watches a video monitor. Close up of automated razor blades being drawn down the man's chin seen. Close up view from video monitor of several automated blades cutting whiskers from the man's chin seen. Close up on the Mach 3 razor blade with three blades in the removable blade portion. Animation of the Mach 3 blade on a computer screen seen. In interview Gillette vice president John Terry says it is like painting with a paint brush. Panning shot of men shaving their faces in a company bathroom seen. Rear shot of a man shaving his bald head. Gillette employee Ryan Motta rubs his hand on his shaved scalp and says there is no stubble. An old fashioned razor is sharpened on a leather belt. Traditional shaver Peter Galluzo (ph) uses an old fashioned razor to shave NBC's Bob Faw who sits in a barber chair. Black and white still of Galluzo as a boy in a barbershop in Sicily, Italy seen. Black and white still of Galluzo shaving a man seen. While shaving NBC's Bob Faw, Galluzo says most men don't like shaving. Close up of hands checking the smoothness of a shaved face seen. A hand is seen putting a razor and shaving cream into a personal shave kit container. In interview barber Louis Bellone says he is happy with what he has. Animation of the Mach 3 razor blade. Gillete shaving cream products are seen locker shelves. In interview Goldman Sachs' Amy Low Chasen says Gillette needs Mach 3 to accelerate growth in their blade business. A Mach 3 package stops on a packaging machine. Four Mach 3 packages stop on a packaging machine and are lifted and moved by mechanical arms. Packaged Mach 3 razors move on a conveyor belt. Animation of a jet plane and the Mach 3 razor from a Gillette commercial. The Gillette logo is seen on the exterior of research headquarters in England. A worker is seen working in a room off of a hallway inside the research headquarters. In interview Gillette's John Darman says the dream is to build a product so pleasant to use that people will wake up at 2 a.m. to shave. Close up of shaving cream being lathered onto a man's face. In interview Gillette's John Terry says he is not going to tell anything. Close up on the area around a man's mouth being shaved seen. Close up on shaving cream being rubbed into whiskers seen. Shaving cream is sprayed onto hand. A man's reflection is seen shaving in a mirror. NBC's Bob Faw signs off in voice over from Boston, Massachusetts.