Cornish Fishermen Deliver Directly To London's Finest Restaurants

HELFORD, UNITED KINGDOM - FEBRUARY 25: Cornish fisherman Chris Bean's crewmate Mario 'Chino' Rios brings aboard a monkfish (which was later sold directly to the exclusive Paternoster Chop House in the heart of the City of London) caught using overnight nets, a few miles out to sea near Helford on February 25 2009 in Cornwall, England. The Cornish-born 61-year-old skipper of the vessel, the Lady Hamilton - which he had built a year after he started fishing professionally in 1972 - fishes most days, catching fish such as monkfish, sole and red mullet, as well as crab, using traditional, sustainable and environmentally friendly methods, which he then sells directly to local and national customers - including well known sushi eateries and exclusive restaurants in the heart of London. After being caught, the fish is brought ashore at Helford - which was at the centre of a planning row with local fishermen and second home-owners about the construction of a new jetty - is boxed in ice and sent by courier directly to national buyers, often leading to the fish being presented on the plates of restaurant customers in the capital less than 24 hours after being caught of the coast of Cornwall. (Photo by Matt Cardy/Getty Images)